3 Essential Tips To Drive More Organic Search Traffic To Your Website
# website performance# seo

3 Essential Tips To Drive More Organic Search Traffic To Your Website

When launching an online website today, selling products or services or even providing When launching an online website today, selling products or services or even providing information, you need organic search traffic.

Organic search traffic is the best type of website traffic since it's typically users that are searching for phrases and keywords related to your website, and it's traffic that you don't pay for - users just find your website organically.

Unfortunately, without making certain edits to your website, you're going to have limited results at getting people to turn up to your site.

And we all want more people to turn up to our websites we create right?

So in this blog post, I'll tell you just how to go about driving more organic search traffic to your website.

Why is organic search important?

why is organic search so important today

Organic search is extremely important to building an online business and scaling your website to levels beyond imaginable.

However, it's often difficult and takes a lot of time to do this when you're just starting a website online - the reality is, most people simply give up too soon before they start to see a burst of website impressions and clicks.

There's many benefits to driving organic search traffic to your site, here's just a few:

  • You'll rank better for long tail keywords
  • People will enjoy reading your content and will keep coming back
  • You'll build up a strong reputation

You could spend money on driving people to your site, but in order to drive thousands of people to your site every day you're going to need to spend a lot of money on a daily basis with paid search.

So by optimising how people find your site in organic search, you're going to be saving a lot of money.

Tips to increase your organic search traffic

There's many blog articles online that will try and teach you that you need to simply spend money to drive long lasting organic website traffic to your site...

Or, they'll try and tell you that all you need to do is publish content every day that contains X amount of words and in a few weeks time you'll have organic search traffic showing up to your site.

The reality is that building a website that generates organic search traffic consistently, and one that lasts is by implementing just a few concrete basics.

So I'm going to list these out to you below...

Write & Publish relevant content

write content and publish it

I wanted to put this at the top of the list here since it is by far the most important tip I can give you.

If you're not writing and publishing relevant content for your users on a regular basis, Google isn't going to rank your website how you want it and as a result you're going to see hardly and organic traffic on your site.

It goes a few ways here though...

You can't just write 30 x 1,500 word blog articles about any content expecting people to show up and stay, it needs to be relevant.

Let's say for example you're creating a website around camping, rather than creating loads of generic blog articles about camping, instead, focus on answering the long tail questions that others are asking...

Focus on long tail keyword phrases for your content

When you start writing content, you'll need to do some keyword research, beyond this, let's assume that you've found the keyword: "camping" and want your content to rank for this.

There are millions of blog articles, and new ones being published every day to popular platforms such as WordPress...

What makes your content different to the rest?

Are you actually providing value? Instead of focusing your content around this one keyword, instead, write content around a long tail keyword such as: "how to choose the best camping tent for newbies" or something similar.

Of course, there's going to be less search traffic for this phrase, but you don't yet have any domain authority to be trying to rank your content on just single, high competition keywords such as "camping".

How do I find long tail keywords?

When you're trying to find out where to look for long tail keywords, there are many tools out there (usually paid tools) that can give you long tail keywords...

My simplest and most effective solution is to simply head to the search engine such as Google, and start typing something like... "how to choose a camping ..." and Google will automatically suggest what else to write based on what other people are searching for.

This is how you find long tail keywords...

Do this enough for your content, by writing and publishing meaningful content that means something for your readers and you'll build up organic search traffic over the course of a year or two.

Encourage shareability with social tools + FREE Email Marketing Template

share your content with social tools

Another important step beyond creating relevant content for your users is sharing the content that you've produced.

It doesn't matter how much great content you create, it will take a while for the search engine to pick up your content and position it for potential customers to see it, so to speed this process up you need to be sharing your content.

You see, I recently tried this with one of our domain monitor blog articles, and actually, I initially thought that by sending out emails to people you link in your blog article asking them to share it would come across as "pushy" and would decrease your reputation...

But actually...

It doesn't. It just depends how you word your email when sharing your content with people you've linked to.

You see, people like you complimenting things they've done and like praise, so rather than sending them an article depending that they share it, you want to simply want to be quite graceful with your wording.

Email Template

Recently, I sent out an email to Uptime Robot letting them know they had made it into our blog post. Given the general email I had sent the email to, I wasn't sure who would receive the email and what department.

This is something to consider when you're sharing your content to, so try to be generic with who you mention in your email.

Here is the template:

Hi,

To whom this email reaches, I've recently written a blog article on [ insert your blog title here ] after browsing your blog the other day. You can find it at [ insert link to your article here ].

If you like it, feel free to share it!

Thanks,

[ your name ]

Monitor website performance

monitor website performance tracking

Website performance is a general category that can cover a lot of areas such as:

  • Technical performance
  • Conversion performance
  • Revenue performance

And in general, when talking about website performance, I'm referring to in this context the conversion performance of your site.

Such as how many land on your web page and (for instance) sign up to your email list or purchase a product/subscribe to a service.

There are several ways that you can go about tracking website performance, but most importantly, you'll need to know what performance measures to be looking for.

Bounce Rate

Lowering bounce rate is one of the key points that you need to be looking at when it comes to trying to increase the amount of organic search traffic to your site.

If you aren't provided valuable and relevant content to the users on your site, they're going to go to another website and as a result, is going to be identified by Google and your ranking could be lowered.

Wrap-up

wrap up conclusion

Whether you're a new site or a site that has been around for a few months, one thing is for sure... we all want to increase the number of people coming to our website, and stay.

This is why it's important for you to be ensuring you're up to date with all of the tips and tricks that we give you and all of the advice we teach.

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