You've probably spent a lot of time working on your website or blog right? How about hundreds of hours? It's not uncommon, and I was thinking, what are some of the ways that you can improve your website's conversion rate?
Conversion rate is typically defined as being a goal that you desire someone to complete when they land on your website, and there can be many different types of conversion rates, but optimising your website for the best conversion can be quite challenging.
So in this article, I'm going to give you, for free, the most effective methods for optimising your website so that more people convert...
Are you ready?
Let's dive straight in!
As a new website, or even an established brand, it takes a while to build up trust between your customers and what you've got to offer.
So diving straight in, asking the customer for more specific information with many form fields is going to lower your website's conversion rate to the point where you'll be scratching your head not knowing why...
You thought that your form was optimised, but you didn't realise that showing even just 4 or 5 fields on your landing page isn't a small commitment for your users.
Did you know that the average website conversion rate is just 2.35%?
Even the best websites get a 11% conversion rate, so thinking that you're going to get much higher without getting the user to take a commitment isn't the right way of thinking.
You see, if you've got a signup form which requires the user to give you their postcode and address, why not have a single input asking for their postcode along with a button, once the customer has made that initial commitment, they're more likely to invest time filling out the rest of the form.
Take a look at this example from Click Mechanic, where you can book servicing for your car, this is executed quite nicely!
Did you know that the average mobile conversion rate is just 1.53% and that the majority of your customers are likely to be viewing your website on a mobile phone?
In fact, in 2020 there were approximately 3.5 billion smartphone users when compared to just 2.9 billion in 2018, the forecast is set to be even higher going forward!
So if your website isn't responsive on a mobile, your website conversion rate is going to be impacted massively!
Websites that aren't responsive are one of the most common causes for having a high bounce rate on your site, and guess what...
It's quite simple to make your site look and feel great on a smartphone since there's many tips for implementing responsive website design effectively.
Think about it, if your site doesn't work great on a phone, would you actually use your site?
Probably not, so always put yourself in the customer's shoes and consider what they're thinking.
We all learn in different ways, and there are different types of learners in the world, so whilst you might find it easier to learn something by reading, someone else might prefer learning by watching a video.
Video is extremely great for improving conversion rates...
As it turns out, a study found that using video on landing pages can actually increase conversion rate by 86%!
That's massive, we're not just talking about a couple percent here, we're talking 86%.
I think the reason behind such staggering results is actually quite simple...
We're seeing more and more of these illustrations like videos, and they're amazing, they look visually pleasing and can make it incredibly easy for several types of learners to learn at once since you've got text, visuals and audio combined in a single video.
Let's just say you're selling website design services online, you've probably got a landing page that explains in detail your web design service, so why not have a video on that page illustrating the process from start to finish?
It'll increase the average time on page for your users, which is important and will benefit your customers!
Did you know that more than 90% of visitors that read your headlines also read your websites CTA copy?
Call to action buttons are at the heart of your website, they're the buttons that drive customers down the journey on your website that you desire.
Unfortunately though, if you don't have great call to action copy on these buttons, then your website's conversion rate is going to suffer!
Well, think about it, you've got a button that allows a user to download something, maybe you're offering them a free downloadable PDF for instance, rather than just having the word:
On the button, why not instead have something like...
You're using tangible action verbs that help promote action, here's some examples of what type of website CTA copy works...
When you’re trying to improve your website’s call to action copy, it’s always a great idea to implement what’s working, and how do you know what’s working?
We turn to others for inspiration, so here, I thought I’d share a great video from Neil Patel on creating the perfect CTA for your website!
(you can check out Neil's Youtube channel here)
Did you know that if you added a 360 degree spin to your images that your product conversion rates could increase by up-to 26%?
You did read that correctly, that wasn't a mistake.
Images help break up content, and help your customers engage with your products when used effectively.
It's probably a good idea to have an image for roughly every 200 - 300 words of content on your page, especially if it's a blog post since blog posts can get quite long and can be challenging to read through for your users.
But don't just use any image, there are some tips that you can use for choosing the right image that'll boost your website's conversion rate
A/B testing is a great way to find out whether a feature is actually working on your website. You might've designed and built a feature thinking that it will improve your site's conversion rate when in reality, it has made it worse. If you're selling products, why not test whether the position of buttons on your product page makes much of a difference to your website's conversion rate?
You can test everything from the copy of the call to action buttons to your headlines, and you can integrate your website with a tool such as Hotjar to record heatmaps and screen recordings to reveal whether your A/B testing has made much of an impact.
Over time, you'll learn more about your website's conversion rate and will be able to optimise it to the point where you're getting excellent results.
Hopefully, with the methods I've given you in this article you'll be able to start improving conversion rates today!
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